Mitsubishi Motors Named "Official Vehicle Partner" for Upcoming The Color Run Night™ in Philadelphia /

A Mitsubishi Outlander crossover will serve as the Official Pace Car of the first ever Color Run Night™ 5-kilometer run on Saturday, October 18th

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Mitsubishi Motors North America, Inc. (MMNA) has been named "The Official Vehicle Partner" of the upcoming "The Color Run Night™" event in Philadelphia on Saturday, October 18, 2014.

The Color Run is an untimed 5-kilometer paint race in which thousands of participants known as "color runners" begin the run wearing all-white clothing at the start line and are doused from head-to-toe in a variety of colors at each passing kilometer marker, culminating the event covered in color for a Finish Festival which includes food, live music and dancing.

The commitment Mitsubishi Motors' has as the Official Vehicle Partner in the first The Color Run Night 5k event includes:

  • Providing a customized and performance-tuned version of the Mitsubishi Outlander 7-passenger crossover as the Official Pace Car, leading the color runners with flashing lights at the start of the race
  • Sponsorship of the Pink Zone kilometer marker during the race that will include a display of several brightly-colored Mitsubishi Mirage vehicles – the most fuel efficient gasoline-powered non-hybrid in America
  • Exclusive sponsorship of the packet pickup area, where participants can pick up their color runner shirts before the event and learn more about the brand's affordably-priced and highly fuel efficient new vehicles

"Mitsubishi Motors is delighted to be participating in the first ever The Color Run Night as the ‘Official Vehicle Partner,'" said MMNA Director of Marketing Francine Harsini. "The Color Run is a fun-filled community event that we at Mitsubishi feel aligns well with our theme of ‘Find Your Own Lane.'"

"We're so excited to be partnering with Mitsubishi for the first ever The Color Run Night," said Amanda Hewlett, Sponsorship Manager for The Color Run, "Being involved with them and helping our runners ‘Find Your Own Lane' has been a great opportunity to bring two great brands together in the community."

A portion of the proceeds from The Color Run Night™ will benefit a local charity, Back on My Feet, a non-profit organization founded in Philadelphia in 2007 that uses running to create self-sufficiency in the lives of those experiencing homelessness.

For more information about Mitsubishi Motors, please visit media.mitsubishimotors.com and for more on The Color Run Night™, visit thecolorrun.com/philadelphia.

About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

About The Color Run Night™
The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

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